Tuesday, 26 March 2019

Tips for pitch decks

A great business idea becomes even better with a strong pitch deck. There are some great templates at the bottom and some advice on how to use those templates down here - 

1. Zero clutter policy
Too much information is neither good for the eyes nor for the attention spans of most people. An idea a slide is a good rule of thumb and an image or two that can show your point is even better.

2. Simple problem and solution
Provide a simple (not dumbed-down) problem you are addressing that serves as your hook. Then, show what is your solution to the problem and why it is worth investing in. Backing the solution up with a strong business plan + financial projections is almost the norm.

3. The team
You have a great business plan but why are you the best people to execute your plan? Talk about your team, the experience and the relevant and related achievements. This is as (maybe more) important than the business idea itself when the business is very young.

4. The competition
Even if you are Google or Amazon, always mention your competitors. If you think you are in a league of your own with no competitors, you are probably going to fail. Listing your top competitors provides a realistic picture to the audience.

5. Practice your pitch
A good deck becomes unforgettable when used by a masterful presenter. Practice your pitch over and over - pitching to Venture Capitalists isn't the best time to try a spontaneous speech/pitch. Watch TED talks and/or go join Toastmasters - there are enough resources out there to help you hone your public speaking and it is more important than what the prettiest deck can deliver because the investment is not on the deck but on you.  

A few pitch decks worth looking at - 

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